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Notify NYC Spreads the Message—and Wins

April 2017

Notify NYC LogoIn September at the 2016 Federal Emergency Management Agency Individual and Community Preparedness (ICP) Awards ceremony, held at the White House, Notify NYC received the Outstanding Inclusive Initiatives in Emergency Management Award for its efforts to prepare all New York City residents for emergencies. 

Notify NYC is New York City’s official source for information about emergency events and important City services. To send information to city residents, Notify NYC uses a wide variety of methods, like phone calls, emails, text messages, and social media. Even still, it faces challenges to reach all 8.5 million people in the diverse city.

 
Rebecca Baudendistel, public warning specialist, and Elan Freudenthal, watch command supervisor, accept the Outstanding Inclusive Initiatives in Emergency Management award on behalf of Notify NYC.
Rebecca Baudendistel, public warning specialist, and
Elan Freudenthal, watch command supervisor, accept
the Outstanding Inclusive Initiatives in Emergency
Management award on behalf of Notify NYC.
“The sheer diversity of New York City prompts us to continuously expand the reach of our messaging,” said Notify NYC Watch Command Supervisor Elan Freudenthal.

Notify NYC realizes the importance of expanding its reach to people with disabilities, to people with access or functional needs, and to people who do not speak English. To this end, the Notify NYC team produced 73 new videos—all available on YouTube. The videos use American Sign Language, voice-overs, and subtitles to communicate emergency and safety information to the public. 

“The new videos have had more than 17,000 views, which really show their success and how we help people every day," said Notify NYC Public Warning Specialist Rebecca Baudendistel.

Check back to learn more and apply for the 2017 ICP Awards.